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The Chinese Tao of Business: The Logic of Successful Business Strategy
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Principles of Marketing: A Global Perspective
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Marketing Management: An Asian Perspective - 5th Edition
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New Asian Emperors: The Business Strategies of the Overseas Chinese
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Marketing Management: An Asian Perspective (3rd Edition)
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New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages
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Marketing Insights for the Asia Pacific
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Marketing Management: An Asian Perspective
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