Marketing Management: Analysis, Planning, Implementation, and Control

Phillip Kotler

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Updated 2010-07-30

Release: 1999-05-28

Prentice Hall College Div

Pages: 837 (Hardcover)


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Description:

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

Other Formats:

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756 pages (Unknown Binding)
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508 pages (Paperback)
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PRENTICE-HALL - 1972
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Prentice Hall of Canada Ltd - 1987-12
839 pages (Hardcover)
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Prentice-Hall - 1991-03
816 pages (Paperback)
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784 pages (Hardcover)
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800 pages (Paperback)
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Schäffer-Poeschel Verlag - 2001-03-01
(Hardcover)
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Prentice Hall - 1976-02
500 pages (Hardcover)
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Prentice-Hall - 1980
736 pages (Paperback)
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Pearson Custom Pub - 2000
(Unknown Binding)
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800 pages (Paperback)
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Pearson Education - 2008-08-01
800 pages (Paperback)
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Prentice Hall - 2004-04-01
800 pages (Hardcover)
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Prentice Hall - 2008-03-06
816 pages (Hardcover)
Kotler:Marketing Mgmt French Ed_p12
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879 pages (Unknown Binding)

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