Marketing Management (12th Edition) (Marketing Management)

Philip Kotler , Kevin Lane Keller

Exchange rates (USD)

EUR0.768
USD1.000
GBP0.641
CAD1.033
JPY86.445

Updated 2010-07-30

Release: 2006-01-01

Prentice Hall

Pages: 816 (Hardcover)


Price evolution (USD):

Site Original USD *Shipping **Total  
amazon.co.uk no stock no stock no stock no stock no stock
amazon.fr no stock no stock no stock no stock no stock
amazon.de no stock no stock no stock no stock no stock
amazon.co.jp no stock no stock no stock no stock no stock
amazon.com no stock no stock no stock no stock no stock
amazon.ca no stock no stock no stock no stock no stock

Description:

今日の複雑なマーケティング環境に関する限り、教授やその道のプロは、変化の頂点に君臨し続けた者はいないと何度となく語り、フィリップ・コトラーなどの展望に委ねている。

本書は世界中でマーケティングマネジメントの教本として最大のベストセラーの地位を保ち続け、将来のマーケティングマネージャーの「究極の情報源」と長年みなされてきた。待望久しい第12版は、マーケティングに関する洞察力を誇る2人の共著となっている。フィリップ・コトラーと、新たな共著者でブランドマーケティングの世界的な権威のケビン・ケラーは緊密に連携を取って、既刊版の力強さを保ちつつ、新たな素材や構造を紹介して、さらに学習面を強化している。その結果生まれたのは、より現代に即し、応用が利き、引き締まった内容の1冊で、相変わらずマーケティングマネジメントの方向性を定義づけていると多くは見ている。

Other Formats:

Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing)
Prentice Hall - 1984-05
792 pages (Hardcover)
Marketing Management
ADWE - 2005
(Paperback)
Marketing Management: Analysis, Planning, and Control
Prentice Hall Inc - 1972
846 pages (Hardcover)
Marketing Management
Prentice Hall - 2002-05
768 pages (Hardcover)
Framework for Marketing Management (3rd Edition)
Prentice Hall - 2006-04-28
384 pages (Paperback)
Marketing Management
Longman Higher Education - 1988-03
848 pages (Paperback)
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Prentice Hall - 1994-01
816 pages (Hardcover)
Marketing Management (Quadri) (French)
Simon et Schuster Macmillan France - 2004-07-31
900 pages (Paperback)
Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Pearson US Imports & PHIPEs - 1996-08
832 pages (Paperback)
Marketing Management
Imprint unknown -
(Paperback)
Marketing Management
Pearson Canada - 2000-06-26
832 pages (Hardcover)
Marketing Management: The Millennium Edition (Prentice Hall International Series in Marketing)
Prentice Hall - 1999-07
718 pages (Hardcover)
Marketing Management (International Students)
Pearson Education - 1999-08-25
784 pages (Paperback)
Marketing management: Analysis, planning, and control
Prentice-Hall - 1981
756 pages (Unknown Binding)
MARKETING MANAGEMENT: ANALYSIS, PLANNING, AND CONTROL
PRENTICE-HALL - 1972
(Paperback)
Marketing Management: Canadian
Prentice Hall of Canada Ltd - 1987-12
839 pages (Hardcover)
Administração de Marketing
Prentice Hall - 2005
(Paperback)
Marketing Management: Millennium Edition (10th Edition)
Prentice Hall - 1999-07-19
784 pages (Hardcover)
Marketing Management
Pearson Education France - 2004-06-16
800 pages (Paperback)
Marketing Management: Analysis, Planning and Control
Prentice Hall - 1976-02
500 pages (Hardcover)
Marketing Management: The millennium edition
Pearson Custom Pub - 2000
(Unknown Binding)
Marketing Management: An Asian Perspective (3rd Edition)
Prentice Hall - 2004-04-01
800 pages (Hardcover)
Marketing Management: Analysis, Planning, Implementation, and Control
Prentice Hall College Div - 1999-05-28
837 pages (Hardcover)
Kotler:Marketing Mgmt French Ed_p12
-
879 pages (Unknown Binding)

Similar Products:

Financial Accounting: An Introduction to Concepts, Methods and Uses
South-Western College Pub - 2006-08-16
864 pages (Hardcover)
Corporate Finance: Core Principles and Applications + S&P card (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
McGraw-Hill/Irwin - 2006-02-13
686 pages (Hardcover)
Sustainable Strategic Management: Strategic Management
M.E. Sharpe - 2003-11
280 pages (Paperback)
Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
South-Western College Pub - 2007-03-20
1104 pages (Hardcover)
Financial Management: Theory and Practice with Thomson ONE
South-Western College Pub - 2004-03-12
1024 pages (Hardcover)