Framework for Marketing Management (3rd Edition)
Philip Kotler , Kevin Lane Keller
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Updated 2010-07-30
Release: 2006-04-28
Prentice Hall
Pages: 384 (Paperback)
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Description:
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Other Formats:
Outlines & Highlights for A Framework For Marketing Management by Kotler, ISBN: 0131001175 (Cram101 Textbook Outlines)
AIPI - 2006-10-18
316 pages (Paperback)
AIPI - 2006-10-18
316 pages (Paperback)
Framework for Marketing Management, A
Prentice Hall Business Publishing - 2000-07-19
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Prentice Hall Business Publishing - 2000-07-19
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Framework for Marketing Management, A (2nd Edition)
Prentice Hall - 2002-11-11
363 pages (Paperback)
Prentice Hall - 2002-11-11
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