Marketing Management: An Asian Perspective (3rd Edition)
Philip Kotler , Swee-Hoon Ang , Siew-Meng Leong , Chin-Tiong Tan
Exchange rates (USD)
| EUR | 0.768 |
| USD | 1.000 |
| GBP | 0.641 |
| CAD | 1.033 |
| JPY | 86.445 |
Updated 2010-07-30
Release: 2004-04-01
Prentice Hall
Pages: 800 (Hardcover)
Price evolution (USD):
| Site | Original | USD | *Shipping | **Total | |
| amazon.co.uk | £56.04 | $87.45 | $10.89 | $98.34 | buy! |
| amazon.fr | €71.14 | $92.68 | $14.20 | $106.88 | buy! |
| amazon.de | €75.99 | $99.00 | $20.19 | $119.19 | buy! |
| amazon.co.jp | ¥9031 | $104.47 | $17.35 | $121.82 | buy! |
| amazon.com | no stock | no stock | no stock | no stock | no stock |
| amazon.ca | C$164.30 | $159.10 | $9.66 | $168.76 | buy! |
Description:
Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals.
Other Formats:
Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing)
Prentice Hall - 1984-05
792 pages (Hardcover)
Prentice Hall - 1984-05
792 pages (Hardcover)
Marketing Management: Analysis, Planning, and Control
Prentice Hall Inc - 1972
846 pages (Hardcover)
Prentice Hall Inc - 1972
846 pages (Hardcover)
Marketing Management (12th Edition) (Marketing Management)
Prentice Hall - 2006-01-01
816 pages (Hardcover)
Prentice Hall - 2006-01-01
816 pages (Hardcover)
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Prentice Hall - 1994-01
816 pages (Hardcover)
Prentice Hall - 1994-01
816 pages (Hardcover)
Marketing Management (Quadri) (French)
Simon et Schuster Macmillan France - 2004-07-31
900 pages (Paperback)
Simon et Schuster Macmillan France - 2004-07-31
900 pages (Paperback)
Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Pearson US Imports & PHIPEs - 1996-08
832 pages (Paperback)
Pearson US Imports & PHIPEs - 1996-08
832 pages (Paperback)
Marketing Management: The Millennium Edition (Prentice Hall International Series in Marketing)
Prentice Hall - 1999-07
718 pages (Hardcover)
Prentice Hall - 1999-07
718 pages (Hardcover)
Marketing management: Analysis, planning, and control
Prentice-Hall - 1981
756 pages (Unknown Binding)
Prentice-Hall - 1981
756 pages (Unknown Binding)
Marketing Management: Millennium Edition (10th Edition)
Prentice Hall - 1999-07-19
784 pages (Hardcover)
Prentice Hall - 1999-07-19
784 pages (Hardcover)
Marketing- Management. Analyse, Planung und Verwirklichung.
Schäffer-Poeschel Verlag - 2001-03-01
(Hardcover)
Schäffer-Poeschel Verlag - 2001-03-01
(Hardcover)
Marketing Management: Analysis, Planning, Implementation, and Control
Prentice Hall College Div - 1999-05-28
837 pages (Hardcover)
Prentice Hall College Div - 1999-05-28
837 pages (Hardcover)
